Mental and emotional well-being is a topic often integrated within the beauty and cosmetics industry. Cosmetics provide a way for individuals to feel better about themselves, whether through appearance or physical improvement, such as taking care of their skin, etc.
Today, mental and emotional health is a major topic in and outside of the beauty industry. Many companies have taken the initiative to openly discuss these topics, in an effort to be seen as more tolerant and caring about the consumers who purchase their products.
Beauty companies are no exception, with some product formulations making claims regarding both emotional and mental health.
This made us wonder:
Is it important for beauty and personal care products to target consumers’ mental/emotional well-being?
Take our survey in 1 click below!
