Fall produce-focused cause marketing campaign aligns with 15 producer partners
Reidsville, Georgia – Shopping for good, together we give back was the theme of the Healthy Family Project’s annual Fall Produce for Kids campaign, which ran from September 20 to November 1 at Publix. Fifteen produce companies provided 850,000 meals* to the 35 Feeding America® network food banks in the Publix market area. It’s the 21st of the campaignst year and has raised more than $3.9 million for causes that support families and children in the communities in which Publix operates and helped provide more than 14 million meals to Feeding America partner food banks.
During the campaign, signs were placed in more than 1,300 Publix stores near participating produce vendors. The signs featured QR codes leading shoppers to a free bilingual store downloadable e-cookbook with inspiring recipes and nutritional advice presented by campaign partners. Additionally, their products were featured prominently in weekly advertisements throughout the campaign.
“At Publix, we are committed to making a positive impact in the communities we serve,” said Dwaine Stevens, Publix director of community relations. “Our 21-year collaboration with the Healthy Family Project’s Produce for Kids campaign is part of this goal.”
Producer partners supporting the Publix Produce for Kids fall cause marketing campaign included: Acosta Sales & Marketing, Ayco Farms, Coast Tropical, Hero®, Del Monte Fresh, Fresh Express®, GT’s Living Foods, Mission Produce, nasoya® , SUNSET®, Marie’s®, Rainer, Red’n Tasty™, Village Farms® and Wonderful® Halos.
Campaign sponsors were featured in a Halloween-themed Facebook Live cooking class, hosted by the Healthy Family Project, and also featured in the Healthy Family Project. social networks and e-newsletter content throughout the month of October. Chelsea Leblanc, RDN, collaborating dietitian with the Healthy Family Project, presented partner products during a Grocery shopping on Instagram.
“Through continued collaboration with our trusted grower partners and Publix, we have had the opportunity to make a real impact on Publix communities over the years,” said John Shuman, founder of Healthy Family Project and president of Shuman Farms.
Feeding America estimates that 44 million people in the United States are food insecure. Producer partners who align with this campaign are making an impact in Publix communities to meet this need through meals.
The campaign will raise funds for local Feeding America partner food banks including: Feeding Northeast Florida, Food Bank of North Alabama, Montgomery Area Food Bank, Inc., All Faiths Food Bank, America’s Second Harvest of the Big Bend, Feeding America Tampa Bay, Feeding South Florida, Harry Chapin Food Bank of Southwest Florida, Second Harvest Food Bank of Central Florida, America’s Second Harvest of Coastal Georgia, Community Food Bank of Atlanta, Feeding the Valley Food Bank, Food Bank of Northeast Georgia, Golden Harvest Food Bank, Middle Community Food Bank of Georgia, Second Harvest of South Georgia, Second Harvest Food Bank of Metrolina, Harvest Hope Food Bank, Lowcountry Food Bank, Chattanooga Area Food Bank, Second Harvest Food Bank of Middle Tennessee, Community Food Bank of Central Alabama, Feed More, Feeding the Gulf Coast, Food Bank of Central and Eastern North Carolina, Abermarle Food Bank, Food Bank of the Gulf Coast Fredricksburg, Interfaith Food Shuttle, MANNA Food Bank, Second Harvest Food Bank of Northwest North Carolina, Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of Northeast Tennessee, Food Bank Second Harvest of Southeastern North Carolina, the Treasure Coast Food Bank and the Food Bank of the Virginia Peninsula.
*Every dollar donated to Feeding America provides at least 10 meals on behalf of member food banks.
About the Healthy Family project | Produce for children
Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide healthy recipes and ideas that are easy, fun and inspiring. Since its founding in 2002 by Shuman Farms, Healthy Family Project has raised more than $7.5 million to benefit children and families and provided 18 million meals through Feeding America. To learn more about the Healthy Family Project and healthy eating, visit healthyfamilyproject.com.
About Publix
Publix, the largest employee-owned company in the United States with more than 250,000 associates, currently operates more than 1,350 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and in Virginia. For 26 consecutive years, the company has been recognized by Fortune as a great place to work. Additionally, Publix’s commitment to superior quality and customer service is recognized among the best in the grocery industry. For more information, visit the company’s newsroom at corporate.plix.com/newsroom.
About Feeding America®
Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations and more than 60,000 partner agencies, pantries and meal programs, we have helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security for the people we serve; calls attention to the social and systemic barriers that contribute to food insecurity in our country; and advocates for legislation that protects people from hunger.
