The Second Coming of a Revolutionary Brand: Spotlight on Patricia Bragg

For households across the country, dog-eared copies of Apple Cider Vinegar Miracle Health System– and the nine other titles in the Bragg Health library – are a familiar sight.

Patricia Bragg, always recognizable with her colorful cowboy hats, is the heart and soul of the brand. She co-wrote the book series with her father, Paul C. Bragg, a health evangelist who was instrumental in shaping the natural foods industry in the United States. For decades, Bragg’s father, who died in 1976, lectured on the health benefits of whole foods. foods and consuming apple cider vinegar daily, along with exercise and mindful eating. “I always say you have to earn your food,” Bragg says. “People tend to eat because we are taught when meals are supposed to be served. I only eat when my body tells me it’s hungry, sometimes just once a day.

Bragg and long-time colleague Lesley Tippitt are currently relaunching the 10 titles that make up the Bragg Library under the imprimatur Patricia Bragg Books, reissuing and updating information and covers with the aim of reaching a new generation of readers. “Many people were raised as ‘Bragg babies,’ raised according to the wholesome principles that my father and I talked about,” Bragg says, “and this continues through the generations of their families.”

“We want to make it easier for today’s audiences to access books,” says Tippitt, associate publisher at Patricia Bragg Books, “including through independent bookstores, mom-and-pop shops, grocery stores and of course online. ” The books are very popular worldwide, with copies sold and distributed in English in the United States and on the open market, as well as in Latin America in Spanish by National Book Network. Millions of copies have been sold to date and are also available in Russian, Polish and Japanese, among other languages.

Bragg herself attests to the benefits of Bragg’s healthy lifestyle. Taking apple cider vinegar, which Bragg has used as part of her diet since she was young, has long been a cornerstone of their health and wellness teachings. Bragg says this helps maintain a healthy balance between pH and alkaline levels, leading to proper assimilation of food. “Simply add a tablespoon to a glass of water each day,” she says. “It is delicious!”

Dietary trends come and go, but the lessons of the Bragg lifestyle have persisted for over 90 years. To reach new readers, Patricia Bragg launched a new website for books, patriciabraggbooks.com, as well as a robust marketing campaign with magazine and online advertising, as well as social media outreach. Patricia Bragg Books is also releasing a new audiobook adaptation of The miracle of fasting, one of its best-selling titles, which is particularly popular, particularly due to the growing awareness of the health benefits of intermittent fasting. The book is read by Julia Loggins, author, health expert and former wife of music legend Kenny Loggins.

Loggins, who calls Patricia Bragg his “lifelong heroine,” first encountered Bragg’s teachings as a teenager. At the time, she suffered from a debilitating autoimmune disease, severe allergies and asthma. “Every time an organ failed, doctors told my parents I wouldn’t live past 17,” Loggins says. Fortunately, she was cared for by a progressive doctor influenced by Bragg’s health system. “I was written a ‘prescription’ for Bragg’s healthy lifestyle, throwing out sugar, wheat, dairy and all processed foods,” says Loggins. “We also eliminated all the medications I was taking: 15 years of steroids and a suitcase of other medications. It saved my life!

With help from Loggins, who is co-authoring a new book with Bragg, Revolutionary beauty (2021), Tippitt is confident that Bragg’s books will be embraced by millennial readers looking to make changes to their diet and lifestyle. Together, Patricia Bragg Books and Loggins have a blog, patriciabragg.com, and a significant following on social networks. And Tippitt says they’re just getting started. “We’re focusing on social media more than ever, because that’s the world where millennials interact,” she says. “And I will work with our team to continue retail and online promotions, social media updates, and international book market expansion in 2021.”

“Books will always be important because the simple teachings we share with our readers matter: You are what you eat, drink, breathe, think, say and do,” says Bragg. “What you eat and drink today, works and talks tomorrow.”