Shine brings its personal care app for women to Android

Shine, one of the many applications capitalizing on the growing trend in self-careis now available on Android devices its application used by 3 million people. Initially launched as a simple messaging bot that dispensed life advice and motivation, Shine has grown over the years into a broader self-help platform aimed largely at millennials – and, in particular, to millennial women.

From Shine $5 million, Series A Last April, the app’s user base was 70% female and 88% of them were under 35 years old.

Since then, it has added another million users to its 2 million users. This growth occurred even though Shine sometimes missed the mark, such as when his project failed. life coaching subscription product that never emerged from testing.

Today, Shine focuses on personal growth, motivational messages and other self-improvement topics, which are delivered in text and audio formats. Through short audio files, users can get help in a number of areas, including productivity, mindfulness, concentration, stress and anxiety, burnout, acceptance, self-care for online dating, creativity, forgiveness, work frustrations and much more.

The app also sends daily motivational texts based on research-backed materials that help users better understand the topic at hand. These are presented in a more casual style, almost as if they are a friend chatting with you.

Shine now monetizes through a Premium Membership which provides expanded access to Shine’s audio lectures and challenges, as well as additional features such as offline listening and the ability to save favorite texts. That’s either $4.50/month if you pay the $53.99 annual fee all at once, or $9.99 per month. That’s about what some meditation apps charge — for example, the best meditation app Calm costs $59.99 per year. And it’s cheaper than Headspace, which costs $95.88 per year, in comparison.

Shine said last year that one of its plans for its A-series was to expand the Android experience, since almost half of its customers accessed Shine on Android devices. In these cases, they used the SMS service due to the lack of an official application.

On iOS, Shine is quite popular in its category. It became the 16th “Health and Fitness” app in the United States after the Christmas holidays – a time of year when people take wellness and self-care seriously. However, it’s only the #86 app in the top-selling “Health & Fitness” rankings, putting it far behind other wellness apps, including meditation apps. like Calm, weight loss apps like Lose It! and workout apps like the #1 app, Sweat by Kayla Itsines.

With app stores favoring subscriptions more than paid downloads in recent years, it will be interesting to see how many apps the average consumer will actually pay for via the subscription model – and to what extent niche apps like Shine will be durable in long term, therefore.

Shine is a free download on Google Play.