THE Planet Fitness 
PLNT The ad sparked outrage, with critics accusing the gym of neglecting women’s safety.
What happened: An X (formerly Twitter) TikTok’s Libs account, recently shared a Planet Fitness ad on the social media platform, raising concerns about the safety of women at the gym. The ad appears to make light of the issue and has drawn strong criticism.
Holy shit! This is a real advertisement for Planet Fitness. They really don’t know which locker rooms men and women are supposed to use. They make fun of women. It’s a joke to them.
WOMEN ARE NOT SAFE AT PLANET FITNESS!!
Their own policies even proudly state that men can use… pic.twitter.com/e6bGn8sWrj
The message read: “Holy shit! This is a real advertisement for Planet Fitness. They really don’t know which locker rooms men and women are supposed to use. They make fun of women. It’s a joke to them. WOMEN ARE NOT SAFE AT PLANET FITNESS!! Their own policies even proudly state that men can use women’s locker rooms. Amazing.”
This incident follows a series of controversies surrounding Planet Fitness’ inclusive policies, which led to a decline in the company’s shares.
Why is this important: The gym’s policy, which allows members to use the locker room corresponding to their gender identity, has been the subject of heated debate. This policy has been criticized for potentially compromising women’s safety, as shown in a recent incident at a Planet Fitness location in Alaska, where a a man was found in the women’s locker room in the presence of minor girls. After the incident was reported, the woman’s membership was canceled. The gym stock also includes took a hit amid these growing concerns.
Price action: According to data from Benzinga Pro, Planet Fitness was up 3.43% at $58.86, but its stock is down 1.90% over the past five days and 19.33% over the past five days. Last year.
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