Green tea has seen a resurgence in popularity in recent years. In fact, studies show that market size expected to exceed $26.16 billion by 2028. So it stands to reason that it’s worth including in some form in your company’s product line. Whether you run a tea room or sell tea online, it can be a solid source of income.
That said, regaining your share of the green tea market presents some challenges. With so many companies getting in on the action, the competition is considerable. This means you need to think carefully about how you market your brand in relation to green tea. One option is to market green tea not just as a product, but as a multi-purpose tool.
Let’s look at how to effectively market the many uses of green tea.
(Photo by: Polina Tankilevitch / Pexels)
Highlight beauty uses
An important part of achieving long-lasting beauty is maintaining regular skin care routines. People increasingly recognize that green tea has multiple benefits for skin care. It contains antioxidants that protect the skin against free radicals that influence the signs of aging. The catechins in green tea are also known to have an antibacterial effect that alleviates problems like acne. Even sunburns can be soothed with the anti-inflammatory properties of green tea.
Therefore, a great way to market green tea is to highlight practical ways your customers can use it to incorporate it into their products. beauty regimes. There are many DIY recipes online for making beauty products at home with tea, including face masks. You can research some options and come up with your own ideas.
Social media tutorials
Beauty tutorials occupy an important place in the social media landscape. Video platforms – TikTok, Instagram and YouTube in particular – are efficient spaces to host tutorials focused on different ways to use green tea in cosmetics. You can host them from your own branded accounts, using knowledgeable employees as the face of your business. You can also partner with beauty influencers to collaborate on content and reach a wider audience.
In-store beauty sessions
While digital marketing is a great way to reach customers, in-store efforts can encourage more meaningful engagement with your local customers. Hosting beauty sessions can be a good opportunity to guide your consumers in the different ways they can use green tea for beauty purposes. You can create stations to showcase drinks promoting skin care, as well as areas where customers can test green tea cosmetics and DIY recipes that can be applied directly to their skin. These types of events generate buzz and build positive associations with your brand and green tea products.
Promote health
To paraphrase the well-known adage, the impact of green tea is not just superficial. It has long had a reputation for boosting various aspects of holistic wellbeing, with many of the benefits backed by strong evidence. As a drink or as a supplement, it can relieve headaches. Green tea is also one of the foods proven to support immune health. This is because it encourages the cultivation of healthy bacteria in the intestine. Not to mention that its antibacterial properties can be useful in fighting colds and flu.
Maintaining long-term health is a priority for many people. Therefore, focusing on this can be a great addition to your green tea marketing campaigns.
In-Depth Blogs
Blogging remains a powerful digital marketing tool. In addition to showing the widespread uses of green tea, you can create articles that delve deeper into the medical benefits. Make sure any medical or health claims in your content are supported by credible resources. First, it helps ensure that you are not spreading false information. It can also be crucial for improving the search engine optimization (SEO) impact of your blogs. Indeed, some search engine algorithms prioritize Your Money or Your Life (YMYL) content that has clear links to reliable evidence.
Podcast discussions
Podcasts remain popular. They also give you the opportunity to demonstrate your expertise in the uses of green tea in an easy-to-consume way. When it comes to discussing medical benefits, it is wise to include guest speakers who are experts in medicine or nutrition. On the one hand, it strengthens the credibility of your content. It can also increase your reach if your guests have followers.
Share creative recipes
Among the aesthetic and medicinal benefits, we can easily forget that green tea is above all an ingredient. There are obviously many hot and cold drinks you can make from it. Additionally, green tea is a popular ingredient in sweet treats and savory meals. Sharing creative green tea recipes provides plenty of opportunities for engaging marketing content.
Newsletter Recommendations
Whether you sell tea through an e-commerce site or run a tea shop, an email newsletter should be part of your marketing campaign. It’s an intimate approach that can strengthen bonds. Consider including a new green tea recipe recommendation in each newsletter. These may relate to past purchases made by your customers or reflect seasonal ingredients and celebrations. Be sure to hyperlink to purchasing green tea in your online store and encourage customers to share the recipe on social media.
Community tastings
If consumers are not accustomed to using green tea as an ingredient or familiar with its flavor profile, they may be hesitant to commit to purchasing it for their recipes. Therefore, a great marketing tool is to give them the opportunity to taste green tea foods or drinks. These could be community tastings hosted by your company or sample offerings at a local festival. Giving the public something delicious to taste is a great way to direct them to your store, tearoom or cafe.
Market the Versatile Uses of Green Tea
Ultimately, by marketing the versatile uses of green tea, you can engage your target audience more effectively. Consider offering beauty tutorials, healthcare information, and recipe ideas. By taking a more multifaceted approach, you provide the buying audience with greater value than they would get from just another product ad. Not to mention that your brand demonstrates its expertise and knowledge in an increasingly competitive field.
Indiana Lee is a freelance writer and occasional contributor to World Tea News, with a wealth of experience in blogging, content marketing and journalism. She writes on a variety of topics across industries, including tea, B2B issues, and health and wellness.
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Plan to attend or participate in the World Tea Expo, March 18-20, 2024
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend the World Tea Expo, March 18-20, 2024 in Las Vegas, in the same place as Bars and restaurants fair. Visit WorldTeaExpo.com.
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