For the fourth year in a row, America’s #1 cereal brand is bringing back happy heart-shaped Cheerios to spark meaningful conversations about heart health.
MINNEAPOLIS, February 1, 2023–(BUSINESS FEED)–In honor of February being American Heart Month, Cheerios is bringing together real celebrities and former co-stars Leslie David Baker and Phyllis Smith to inspire friends and family around the world to talk to their close to heart health in a way that doesn’t have to be so serious – over a bowl of cereal.
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Cheerios brings together real celebrities and former co-stars Leslie David Baker and Phyllis Smith to inspire friends and family around the world to talk to their loved ones about heart health. (Photo: Business Wire)
With more than 100 million Americans suffering from some form of heart disease, Cheerios understands the importance of heart health. Help lower cholesterol as part of a heart-healthy diet1 Besides providing a simple breakfast in the middle of a busy morning routine, Honey Nut Cheerios cereal can be an easy and delicious part of your day, so you can focus on the things that matter most – like family and friends who remind us daily why we want to live a happy and healthy life.
To encourage heart-to-heart conversations with your loved ones, real-life BFFs Leslie and Phyllis sit down over a bowl of Cheerios to help bring joy to a heart health journey and remind people why this topic is so important. important to talk about it with your loved ones.
“Being on set with Phyllis was like old times – especially since we were able to start improving like we did together again – but this time with Buzz the Bee,” Leslie David Baker said of of his role in the campaign. “I’ve loved Cheerios since I was a kid, and now I realize that not only do Cheerios taste good, they’re good for me. It’s part of my commitment to heart health to my family, my friends and my fans.”
“Leslie is so caring and a joy to be around, so being able to work with him again while working with Cheerios – my favorite cereal since I was a kid – was a win-win situation, especially for a topic like heart health,” Phyllis Smith said of her reunion with Leslie. “Monitoring and maintaining your heart health is very important for you and your loved ones.”
The limited-edition heart-shaped Cheerios are now available on shelves at major retailers nationwide for the fourth year in a row. This year, the limited edition boxes each feature half of a heart, which forms a whole when placed side by side: a visual reminder to help you take care of your heart health together.
“It was amazing to bring Leslie back for her second year with our Cheerios Hearts campaign – but this time with her best friend Phyllis to help us show the importance of finding your “why” with the relationships that matter most to keep you healthy heart.” said Kathy Dixon, senior brand experience manager at Cheerios. “As Leslie and Phyllis have reminded us so well throughout this campaign, with a little laughter and a lot of love, a heart health journey can be fun.”
Check your local grocery store for heart-shaped Cheerios available in five delicious flavors: Honey Nut Cheerios, Original Yellow Box Cheerios, Chocolate, Strawberry Banana and Honey Vanilla. Cheerios encourages you to purchase two heart boxes, one for you and one to give to your best friend. Learn how to get the second box for free via a discount (up to $9.50)2 has www.sharecheerios.com and share your heart shapes with Cheerios on Facebook And Instagram.
1Three grams of soluble fiber per day from whole oat foods, such as Cheerios cereal, in a diet low in saturated fat and cholesterol may reduce the risk of heart disease. Cheerios cereal provides 1.5 grams per serving. Other flavors of Cheerios cereal provide 0.75 grams per serving.
2Via rebate of up to $9.50, excluding taxes. Offer void where prohibited. Valid on heart-shaped Cheerios only. Buy before 03/31/23. Click on for full terms.
About General Mills
General Mills makes foods the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unlocking scale and standing up for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and many more. Headquartered in Minneapolis, Minnesota, United States, General Mills generated net sales of US$19.0 billion for fiscal year 2022. Additionally, the company’s share of net sales not The joint venture’s consolidated assets amount to US$1.1 billion.
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Contacts
General Plant Communications
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Edelmann
Caroline Leary
caroline.leary@edelman.com
