LeBron thread: I want to start with Gloria, with your role and your role as a relentless brand founder.
Govan: Being an entrepreneur, I think, really has a lot of similarities to being a mom and running a household. We are a blended family and we have five children and a crazy dog. So we’re constantly having to lean on each other to say, “Okay, you have the kids, I have the kids, okay, who’s making dinner?” Did you go shopping? It’s a constant flow.
And I think that lens has really brought those type of skills to being an entrepreneur, because when starting a business, I have to wear many hats. I was just saying that sometimes I’m the CEO. And other times, I’m literally the janitor, and everything else, we plan the parties, identify the brands. And what I really love about Relentless is that it’s, I call it the picks and shovels of the industry, it’s very 360, even though we’re vertically integrated and we own our own licenses. We also help identify brands, market them, create large-scale events, because we can’t do certain things within the industry, we can’t advertise, we can’t market, especially not on the radio, on social networks, on television. I had to get creative. So really creating different events, different opportunities to highlight and showcase the different brands that we have. We work with Whoopi Goldberg, Paul Pierce and Gary Payton. …We work with Bill Bellamy and Tiffany Haddish. But Relentless is a brand and a company that people turn to when they want to develop their own variety, their own merchandise, especially within the industry. So we’re really good at lending those services and helping manage the bricks and mortar, the cultivation sites, compliance things of that nature.
