Last night, Medscape’s Medical Affairs team gathered in London for the Pharmaceutical Marketing Excellence Awards (PMEA), where their entries, Transatlantic Exchanges: Artificial Intelligence and Data Science in Oncology and The Global Neo Learning Summit: Navigating Nutrition for the Preterm Infant, were finalists in all categories. 3 different categories.
The team was delighted to receive a commendation for their program, The Global Neo Learning Summit: Navigating Nutrition for the Preterm Infant, in the category of Excellence in Healthcare Professional Education and Support Programs.
The entry describes the collaboration between Reckitt And Medscape Medical Affairs to establish the first Global Neo Learning Summit in 2022, a historic initiative bringing together more than 600 pediatricians and neonatologists from 70 countries. This groundbreaking summit addressed the complex clinical challenges faced by premature infants, highlighting the crucial role of optimized nutrition in the first 100 days to improve short- and long-term neurodevelopmental outcomes.
The summit, designed to address the knowledge gap on premature infant nutrition, saw active participation in the live event as well as high interest in the sustainable program. The collaborative efforts of healthcare professionals during the summit resulted in tangible improvements, with delegates demonstrating improved knowledge and clinical skills. This transformative experience has had a lasting impact on the care of more than 30,000 premature babies worldwide.
Caroline PhillipsExecutive Director of Medscape Medical Affairs, commented: “We are truly honored that the Global Neo Learning Summit is recognized and highly recommended by the PMEA judges. This recognition highlights our shared commitment with Reckitt to advance medical knowledge and improve the care of premature infants globally.
It is truly heartening to learn that our collaborative efforts are having a positive impact on patient care. We are extremely proud of the progress we are making to improve patients’ lives. This recognition demonstrates our commitment to advancing medical knowledge and creating positive change that resonates in the lives of those we serve.“.
The PMEA Awards winners were announced on 22 November 2023 at the Sheraton Grand, London Park Lane.
You can read the judges’ comments with links to the full program information below:
Excellence in training and support programs for health professionals
Judge’s comments:
The Global Neo Learning Summit was well executed in terms of building the customer journey. The judges found the opening convincing and the subject very moving. The program demonstrated a very good understanding of the situation, with rigorous implementation. It’s interesting and fills an unmet need.
Full results can be found here: https://pmeaawards.com/results/pmea-awards-2023-results
If you are looking for a strategic partner for Medical Affairs, please contact Caroline Phillips has CPillips@webmd.net
About Medscape Medical Affairs
Medscape Medical Affairs collaborates with Medical Affairs teams throughout a product’s lifecycle. We improve collaboration between internal teams, physicians, and the broader medical community, connecting you directly to Medscape’s five million active physician members worldwide.
