In 2022, the global sportswear market size was estimated at approximately US$319 billion. By 2027, this figure is expected to increase by around 40 percent. Women’s sportswear is one of the fastest growing segments of the sportswear market and is expected to be worth US$242.5 billion in 2027.
Leading brands in the United States
Unsurprisingly to many, Nike was the world leader in active clothing in terms of sales in 2022. That year, Nike generated more than $49 billion in revenue. Next comes Adidas, which has a turnover of around 22 billion US dollars. Additionally, Nike and Adidas have the largest market capitalization of any sportswear company. They even outperform other major clothing brands such as H&M in this regard. Nike is second behind LVMH in the field market capitalization of all clothing companies in the world. Although these two companies dominate the sportswear market, they are constantly challenged. In the United States only, the lululemon net incomea Canadian sportswear brand, more than quadrupled between 2014 and 2022.
State of the US Sportswear Market
In 2022, the sales of the sports and swimwear market in the United States was estimated at around 67 billion euros. This figure is expected to reach over US$85 million by 2026. This increase is reflected in US performance sportswear market revenue growth. This segment saw significant growth of almost seven percent in 2022 and even stronger growth is expected in the coming years, albeit at a more moderate pace. THE Growth of the sports footwear market in the United States, similar trends are expected, with steady growth predicted to peak in 2022.
Consumer love for Nike
When it comes to consumers’ favorite sportswear brands, Nike very often comes out on top. He ranked as the #1 online sports and outdoor store in the United Statesas good as best-known sportswear brand among American consumers, followed by adidas and Puma. Nike’s high level of brand awareness is due in large part to its extensive advertising campaigns, including the numerous sponsorship deals the company has with top teams and athletes in the United States and around the world.
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