An analysis by market research firm Brandwatch found that veganism will be the most popular nutrition and diet topic on popular social media platforms in 2018. More than half of food influencers talk about healthy diets. plant-based and post about recipes and foods, which recorded the highest number of readers discussed vegan alternatives – to chicken or cheeseFor example.
In his annual report, Brandwatch examined social media platforms such as Twitter, Reddit and Instragram, and studied their most popular influencers and their dominant terms and topics. It turned out that 54 percent of food influencers talked about veganism on Twitter, while only 24 percent wrote tweets about gluten-free products and 22 percent of influencers discussed vegetarian diets. On Instagram, around 64 million new contributions and publications with the hashtag #vegan were recorded.
The vegan wave on social media could be due to growing consumer health awareness. It doesn’t matter whether you consider yourself vegan, vegetarian or flexitarian: many people are increasingly trying to integrate vegan products into their daily lives. Articles on social media help to further increase this awareness.
Gemma Joyce, journalist at Brandwatch Social Data, said: “There is great potential for diversity in vegan diets, and many foods we associate with meat and dairy are still accessible to vegans. We cannot compare this data with last year because the methodology was very different, but we can say that there is evidence that veganism continues to grow online.
